The presentation I gave at the USA Trade Tasting 2016 in New York.
Business Articles, Shameless self promotion, Wine
How to turn your wine brand into a media star
June 15, 2016
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The right way to market in tough times
The marketing budget is one of the first things to be cut in a downturn – yet the research suggests…May 17, 2015
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Time to reverse on resveratrol
The wine industry should be cautious about making health claims for wine, as the tale of resveratrol shows.
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On the bus with wine buyers
Felicity Carter boards a tour bus full of buyers as they head out to look at the wineries of Ste.…
